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Welcoming the DMC Talent Programme’s First Intake
A few months back, we announced our collaboration with IMDA, Workforce Singapore and Mums@Work on the DMC Talent programme to source, place and train digital talent. We're delighted to share that on 7 December, we officially welcomed our first intake of participants! We hope that this initiative will both empower mothers who are planning to return to the workforce become effective digital marketing professionals, as well as help bridge the digital marketing & communication ta
QED Feature in Channel NewsAsia’s ‘The Truth About Fake News’ Documentary
We’re proud to have played a part in the fight against fake news and disinformation on Channel NewsAsia’s new documentary ‘The Truth About Fake News’, where our Partners Ryan and Natasha demonstrate why viral screenshots and SMSes may not be as reliable as they may seem. If you’ve two minutes to spare, here’s a snippet of the documentary! Thanks Channel NewsAsia for this opportunity to be a part of the initiative. Catch the full documentary on Toggle here.
Effective Programmatic Strategies for Marketing Workshop
Workshop Synopsis Learn how different types of programmatic advertising fit into an overall marketing strategy. Learn the role of a Data Management Platform, the power of data and how it can be used to understand target audiences better. Learning Outcomes At the end of this 1-day workshop, participants will be equipped to: Gain a thorough understanding of what programmatic advertising is, how it works and its key benefits Understand the different types of programmatic buying
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