About Us

QED believes that a better future requires a community of changemakers, as no individual has all the answers to today's complex issues.

QED is a private-sector think tank that helps organisations realise business value and mitigate risks in their investments in digital, marketing, and communication.

However, over the years, the Partners of QED realised that a typical business landscape has many moats, but few bridges. The optimal environment for value creation is often found in collaboration instead of competition. So in order to shape the perspectives and decisions of senior leaders, QED employs research, dialogue, connections, and interactions across public and private sectors. By bringing together C-suiters, board directors, and changemakers, QED challenges ideas, opens perspectives, and shapes the minds of these senior leaders on the most pertinent business issues.

In 2018, a network of ASEAN senior leaders was conceived by QED that is now known as The QED Changemaker Network. This esteemed community now has over 1,000 leaders who learn, build and support senior peers with the purpose of making a positive difference.

Together, we aspire to inspire senior leaders towards collective action for a better tomorrow.

OUR PARTNERS

Our Partners lead with full involvement in strategic engagement, advisory and counsel.

RYAN LIM
Founding Partner

Ryan is the Principal Consultant and Founding Partner of QED. With over 15 years of digital leadership experience, Ryan provides strategic counsel and advisory to senior management teams of leading global organisations. He leads the strategic counsel and digital communications practices at QED. Ryan also currently serves on the Governing Council of the Singapore Institute of Directors.

NATASHA ZHAO
Partner

Natasha has close to a decade of digital communications experience, and leads the digital transformation and performance audit practices at QED. She sits on the Media Literacy Council that advises the Government on research, trends and developments pertaining to the Internet and media. She is also an adjunct lecturer at several Singapore institutions of higher learning.