
About Us
QED believes that a better future requires a community of changemakers, as no individual has all the answers to today's complex issues.
QED is a private-sector think tank that helps organisations realise business value and mitigate risks in their investments in digital, marketing, and communication.
However, over the years, the Partners of QED realised that a typical business landscape has many moats, but few bridges. The optimal environment for value creation is often found in collaboration instead of competition. So in order to shape the perspectives and decisions of senior leaders, QED employs research, dialogue, connections, and interactions across public and private sectors. By bringing together C-suiters, board directors, and changemakers, QED challenges ideas, opens perspectives, and shapes the minds of these senior leaders on the most pertinent business issues.
In 2018, a network of ASEAN senior leaders was conceived by QED that is now known as The QED Changemaker Network. This esteemed community now has over 1,000 leaders who learn, build and support senior peers with the purpose of making a positive difference.
Together, we aspire to inspire senior leaders towards collective action for a better tomorrow.
OUR PARTNERS
Our Partners lead with full involvement in strategic engagement, advisory and counsel.
RYAN LIM
Founding Partner
Ryan is the Founding Partner of QED. With over 15 years of digital leadership experience, Ryan provides strategic counsel and advisory to senior management teams of leading global organisations. He leads the strategic counsel and digital communications practices at QED. Ryan also currently serves on the Governing Council of the Singapore Institute of Directors.
NATASHA ZHAO
Managing Partner
Natasha has close to a decade of digital communications experience, and leads the digital transformation and performance audit practices at QED. She sits on the Media Literacy Council that advises the Government on research, trends and developments pertaining to the Internet and media. She is also an adjunct lecturer at several Singapore institutions of higher learning.
OUR ADVISORS
Our Advisory Board comprises prominent business leaders, corporate chiefs and thought leaders who provide us with strategic advice and guidance.
ANG PENG HWA
Professor
Nanyang Technological University of Singapore
AUDREY KUAH
Head, Group Marketing, Global Consumer Financial Services
OCBC
BILL CHUA
Independent Director and Chairman of Audit & Risk Committee
Sunseap Group

LAU CHI HIN
Chairman & Executive Director, Securities Analyst
Capitalhenge Limited
IVAN NG
Chief Technology Officer
City Developments Limited
MARY YEO
Vice President, Global Strategic Partnerships
UPS
PHILIP FORREST
Independent Director and Chair of the Audit Committee
8VI Holdings Limited