About Us

The QED Consulting Story

Deciphering the complex digital world requires a team as no individual has all the answers.

A constant rhetoric resounded from senior executives at the digital conferences in 2014 - a severe lack of strategic talent hindering effective digital transformation, and how hiring such talent is usually a long, tedious and risky process.

That sparked off our idea of bringing together the best senior marketing minds from Asia to collectively solve challenging and complex digital, marketing, and communications issues on-demand. With this vision, we formed a company of CMOs (Chief Marketing Officers) to change how organisations can grow their businesses.

When you collaborate with us, you instantaneously leverage the collective capabilities of the world's best strategic marketing experience and expertise. We offer cost-effective on-demand solutions that are based on valuable business outcomes with greater flexibility, better efficiency, and higher returns. As a result, we increase your business capabilities to engage in any competitive market with the highest chances of success.

QED Consulting provides digital, marketing and communications excellence by bridging the art of business with the science of digital.

OUR PARTNERS

Our Partners lead with full involvement in strategic engagement, advisory and counsel.

RYAN LIM

Principal Consultant

Founding Partner

Ryan is the Principal Consultant and Founding Partner of QED Consulting. With over 15 years of digital marketing experience, Ryan provides strategic counsel and advisory to senior management teams of leading global brands. He leads the strategic counsel and digital crisis communications practices at QED. Ryan also currently serves as a board member of Infocomm Media Development Authority.

NATASHA ZHAO

Senior Consultant

Partner

Natasha has close to a decade of digital communications experience, and leads the digital transformation and performance audit practices at QED. She sits on the Media Literacy Council that advises the Government on research, trends and developments pertaining to the Internet and media. She is also an adjunct lecturer at several Singapore institutions of higher learning.

MICHELLE YEO

Senior Consultant

Partner

Michelle has more than 12 years of extensive global brand management experience. She is a seasoned strategist to some of the world’s leading businesses and brands senior management teams. As an early adopter of the IMC (Integrated Marketing and Communications) framework, Michelle’s counsel is very much sought-after for her intimate working knowledge of business to brand integration and operationalisation.