Workshop Synopsis
Learn how different types of programmatic advertising fit into an overall marketing strategy. Learn the role of a Data Management Platform, the power of data and how it can be used to understand target audiences better.
Learning Outcomes
At the end of this 1-day workshop, participants will be equipped to:
Gain a thorough understanding of what programmatic advertising is, how it works and its key benefits
Understand the different types of programmatic buying and how these fit within an overall strategy
Understand the programmatic ecosystem and the technology that powers it
Understand the role of a Data Management Platform is, the power of data, and how it can be used to understand and target audiences better
Better produce creative formats based on platforms and campaign objectives, and why the creative and the message are key components of the overall ecosystem
Know what brand safety, fraud and viewability are, why they matter and the technology that helps inform more efficient planning
How to best measure campaigns, what metrics to employ and how to optimise base on past campaign learnings
Understand the future of programmatic in digital and offline environments
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Who Should Attend
Business and Brand owners
Company executives
Corporate communications professionals
Marketing professionals
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Course Details
Date: Contact us for upcoming schedule
Time: 9:00am – 5:00pm
Venue: Mandarin Orchard Hotel, 333 Orchard Road Singapore 238867
Course fee: SGD1,000 per person.
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Other Notes & Information
Class Size – Minimum of 10 persons per session are required for the workshop to commence
Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks
Printed copies of the workshop material will be provided to attendees
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QED’s Training Philosophy & Methodology
The most effective trainers are practitioners - that is why our experienced trainers are also practising consultants, each with at least a decade of experience in digital and social media marketing communications.
Our teaching methodology comprises presentations, case studies, simulations, industry best practices and hands on application exercises to apply the principles taught.
Trainers Profiles
Michael Sirca
With over 18 years’ experience in marketing communications across APAC, EMEA and ANZ, Michael has worked for a number of global communications agencies advising multinational corporations on communications and media planning. As a specialist in this field, Michael believes in the power of technology to leverage big data to better understand and target audiences with the right message, at the right time. As the founder of Bare Communications, Michael also designs bespoke consultancy services to assist companies with their challenges in the marketing industry across a wide spectrum of issues, resulting in increased effectiveness and enhanced communications.
Detailed Professional Profile – https://www.linkedin.com/in/michaelsirca
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About QED Consulting
QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.
By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.