Workshop Synopsis
Learn systematic approaches on how to effectively account for returns on social media marketing investments.
Learning Outcomes
At the end of the 1-day workshop, participants will be equipped to:
Understand how just a social media marketing business case
Identify the different business contributions of social media marketing
Use appropriate performance metrics according to objectives
Account for business outcomes of social media marketing
Set realistic performance targets for social media marketing
Select and use the right measurement tools
Value social media performance metrics and investments
Calculate social media ROIs
Allocate efforts according to established ROIs calculated
Appreciate different purposes of different ROI formulas
Report social media ROI in a systematic and effective fashion
Workshop Includes
1-Day interactive workshop presentation with hands-on exercises
Curated key social media ROI metrics and formulas to consider
Recommended reporting template to employ
Best industry practices as key reference
Detailed notes of presentation in digital copy
Who Should Attend
Marketing and communications professionals
Digital and social media professionals
Business owners
Brand owners
Chief officers
Course Details
Date: Contact us for upcoming schedule
Time: 9:00am – 5:00pm
Venue: Mandarin Hotel Orchard Singapore, 333 Orchard Road, Singapore 238867
Course fee: SGD1,300 per person
Click here to register for the masterclass.
Other Notes & Information
Class Size – Minimum of 10 persons per session are required for the workshop to commence
Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks
Printed copies of the workshop material will be provided to attendees
QED’s Training Philosophy & Methodology
The most effective trainers are practitioners - that is why our experienced trainers are also practising consultants, each with at least a decade of experience in digital and social media marketing communications.
Our teaching methodology comprises presentations, case studies, simulations, industry best practices and hands on application exercises to apply the principles taught.
Trainers Profile
Ryan Lim | Founder & Principal Consultant
Ryan is an entrepreneur, Founding Partner and Principal Consultant of QED Consulting. He is a pioneer in social media marketing and has over 15 years of digital marketing experience. He advises senior management teams of some of the world’s leading businesses and brands on overall digital transformation, digital team structures and digital marketing strategies to transform them into world class purpose-based organizations. As an industry thought leader and influencer, he is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.
Ryan is often invited to train marketing professionals on digital and social media. He has trained over 3,000 marketing professionals from Fortune 500 companies and government organizations across the ASEAN region. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Singapore Institute of Management, Aventis School of Management and Ngee Ann Polytechnic. He is also a prolific speaker appearing at key digital marketing industry conferences. On select occasions, he mentors business owners of emerging companies on their digital business and strategies. Ryan currently serves as a Member of the Board of Directors of the Infocomm Media Development Authority to provide his guidance and expertise on digital and social media policies and initiatives that have national impact.
Detailed Professional Profile – https://www.linkedin.com/in/ryanlhm/
Click here for workshop enquiries
About QED Consulting
QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.
By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.