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Digital & Social Media Analytics Masterclass

Workshop Synopsis

Master the analysis and interpretation of data by understanding the key metrics used in measuring digital and social media performance.

Learning Outcomes

At the end of this 2-day workshop, participants will be equipped to:

  • Understand the key areas of digital and social media performance

  • Identify key metrics to measure different aspects of digital and social media

  • Understand what the respective metrics mean

  • Set realistic targets and benchmarks

  • Select and use appropriate tools to measure performance

  • Analyze and interpret the results of the data collected

  • Apply optimization techniques

  • Implement a reporting format and process

Course Details

  • Dates: Contact us for the upcoming schedule

  • Time: 9:00am – 5:00pm

  • Venue: Mandarin Orchard Hotel, 333 Orchard Road, Singapore 238867

  • Course fee: SGD2,000 per person.

Other Notes & Information

  • Class Size – A minimum of 10 persons per session is required for the workshop to commence

  • Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks

  • Printed copies of the workshop material will be provided to attendees

QED’s Training Philosophy & Methodology

The most effective teachers are practitioners - that is why our experienced trainers are also practising consultants with over 10 years of combined experience in digital and social media marketing communications. Our teaching methodology comprises presentations, case studies, industry best practices, and hands-on application exercises.

Trainers Profile

Ryan Lim | Principal Consultant & Founder

Ryan is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for more than 15 years and is a pioneer in social media marketing. Ryan is a senior management strategist and advisor to some of the world’s leading businesses and brands with his wealth of experience in digital marketing and communications. Many of his proprietary digital frameworks and methodologies are currently adopted by leading institutions and organizations. He founded Blugrapes in 2006, and led his team to become one of three top social media agencies in Singapore in 2012. In 2014, he left Blugrapes and founded QED Consulting. By 2016, he led QED Consulting to win Marketing

Magazine’s coveted top content marketing agency award for two successive years.

Detailed Professional Profile –

About QED Consulting

QED Consulting is a company of Chief Marketing Officers. We bring together the best senior marketing minds from Asia to collectively solve challenging digital, marketing, and communications issues on-demand. We deliver excellence bridging the art of business with the science of digital.


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