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SEO Strategies Masterclass

Workshop Synopsis

Garner more conversions through the use of branded keywords

Learning Outcomes

At the end of this 1 Day SEO Masterclass, participants will be equipped to:

  • Understand the key areas of Search Engine Optimisation (SEO)

  • Understand why Keyword Ranking is not a good measurement of SEO success and what metrics matters.

  • SEO Strategies used by MNCs - Case Studies of SEO challenges faced by actual clients

  • SEO Quick-wins to capture the low-hanging fruits!

  • SEO Route-map and Action Plan

Who Should Attend the Masterclass

  • Digital Marketing Professionals

  • Web Developers

  • Content Developers

  • Marketing Managers

  • SEO Campaign Managers

Course Details

  • Date: Contact us for upcoming schedule

  • Time: 9:00am – 5:00pm

  • Venue: Mandarin Orchard Hotel, 333 Orchard Road Singapore 238867

  • Course fee: SGD1,000 per person.

Other Notes & Information

  • Class Size – Minimum of 10 persons per session are required for the workshop to commence

  • Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks

  • Printed copies of the workshop material will be provided to attendees

QED’s Training Philosophy & Methodology

The most effective trainers are practitioners - that is why our experienced trainers are also practising consultants, each with at least a decade of experience in digital and social media marketing communications. Our teaching methodology comprises presentations, case studies, simulations, industry best practices and hands on application exercises to apply the principles taught.

Trainers Profile

Adrian Ang | Business Director

Adrian Ang is an industry veteran with 19 years of experience in the Digital Marketing industry, working in MNCs like SPH, Zenith Optimedia and eventually founding AdVantage Digital in 2009.

With his leadership, AdVantage Digital had secured clients like Oath (Yahoo!), Intercontinental Hotels Group, Resorts World Sentosa, Sony Pictures, Singapore GP(Formula 1), Nanyang Technological University(NTU) for Digital Marketing campaigns spanning across Asia Pacific and Middle Eastern regions.

He is an adjunct lecturer, start-up mentor and is also a well-sought speaker on Search Engine Marketing Strategies (SEO & SEM).

Detailed Professional Profile –

About QED Consulting

QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.

By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.


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