Planning an Effective Integrated Marketing Campaign

Learning Outcomes

At the end of this 1-day workshop, participants will be equipped to:

• Employ the different steps and brand models recommended to craft a brand positioning

• Gain better understanding of how to develop efficient marketing plans with IMC

• How to design and create an effective IMC plan

• Learn how to track and measure IMC plans

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Workshop Includes

• 1-Day interactive workshop

• Basic IMC Planning Framework

• Real world brand models to employ

• Relevant case studies and best industry practices

• Interactive hands-on activities

• Presentation notes (digital copy)

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Who Should Attend

• Marketing and Communications Professionals

• Brand and Business owners

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Course Details

• Date: Contact us for upcoming schedule

• Time: 9:00am – 5:00pm

• Venue: Mandarin Orchard Hotel, 333 Orchard Road Singapore 238867

• Course fee: SGD1,000 per person

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Other Notes & Information

• Class Size – Minimum of 10 persons per session are required for the workshop to commence

• Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks

• Printed copies of the workshop material will be provided to attendees

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QED’s Training Philosophy & Methodology The most effective teachers are practitioners - that is why our experienced trainers are also practicing consultants with over 20 years of combined experience in digital and social media marketing communications. Our teaching methodology comprises presentations, case studies, industry best practices and hands-on application exercises.

Trainer’s Profile

Michelle Yeo | Senior Consultant

Michelle is a Senior Consultant of QED Consulting with more than 12 years of extensive global brand management experience. She is a seasoned strategist to some of the world’s leading businesses and brands senior management teams. As an early adopter of the IMC (Integrated Marketing and Communications) framework, Michelle’s counsel is very much sought-after for her intimate working knowledge of business to brand integration and operationalization.

Michelle has worked with and consulted for world-class companies such as The Coca-Cola Company, LEGO, Proctor & Gamble, Unilever, Mead Johnson, Cerebos, SingTel, Fraser & Neave, Guinness Stout, Heineken, Oracle, Neptune Orient Lines (NOL), EUREKA! The Children’s Museum (UK), and Imperial War Museum North (UK). With her wealth of career experience, she built brand development frameworks, content and communication strategies, behavioral studies, and crisis management structures. Beyond development, Michelle is also often responsible for the equipping and deployment of these enterprise solutions.

Michelle currently guest lectures at LA SALLE College of the Arts and other tertiary institutions on Brand Management, Marketing and Advertising. Additionally, she operates a sustainable materials and practices business as a personal passion.

Detailed Professional Profile – http://www.linkedin.com/in/miyeow

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About QED Consulting

QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.

By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.