Digital Content & Effective Brand Storytelling Masterclass
Workshop Synopsis
Discover brand storytelling methodologies that global corporations use to nurture brand love, drive resonance, salience and top-of-mind recall when it matters.
Learning Outcomes
At the end of the 1-day workshop, participants will be equipped to:
Understand communication challenges with social media
Learn techniques & strategies to overcome the challenges
Appreciate the need for a good brand story for your organization
Learn skills for digital writing & content creation
Measure digital content performance for optimization
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Who Should Attend
Those in marcom, marketing and/or communication job roles
Those who collect and/or produce content for organisation’s internal and external stakeholders
Those who directly (or via an agency partner) manages organisation’s outreach efforts on digital and social media platforms to target communities
No prior knowledge needed, although prior experience in any of the above functions will be an advantage
Level of work in organisation can range from entry executive level to middle management level.
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Course Details
Date: Contact us for upcoming schedule
Time: 9:00am – 5:00pm
Venue: Mandarin Hotel Orchard Singapore, 333 Orchard Road, Singapore 238867
Course fees: SGD1,000 per person
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Other Notes & Information
Class Size – Minimum of 10 persons per session are required for the workshop to commence
Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks
Printed copies of the workshop material will be provided to attendees
Complementary Wifi will be provided at the training venue
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Masterclass Trainers
Michelle Yeo | Senior Consultant
Michelle is a Senior Consultant at QED with more than 12 years of extensive global brand management experience. She is a seasoned strategist to some of the world’s leading businesses and brands senior management teams. As an early adopter of the IMC (Integrated Marketing and Communications) framework, Michelle’s counsel is very much sought-after for her intimate working knowledge of business to brand integration and operationalization.
Natasha Zhao | Senior Consultant
Natasha is a Partner & Senior Consultant at QED with close to a decade of experience in digital communications. She advises & builds strategies for Fortune 500 Multinational Corporations & Small to Medium Enterprises that leverage digital mediums to drive their business in both local and regional markets. Natasha has led organizations in digital transformation, re-structuring their digital communications & marketing departments for digital integration & implementation; establishing streamlined workflow processes & developing policies to help the organization meet the demands of consumer engagement in today’s digital environment.
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About QED Consulting
QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.
By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.
