[T-ASSIST Funding] Marketing Strategy & Content Creation for Social Media (2 Days)

Updated: Jul 15


Learning Outcomes


At the end of this 2-day workshop, participants will be able to:

  • Appreciate the overall planning process and considerations needed to develop a robust content marketing strategy

  • Develop an insights-based content marketing strategy

  • Explore trends and best practices in brand storytelling and social media content creation

  • Learn practical tips and tricks to create engaging digital and social media content

  • Measure and evaluate the performance of your digital and social media content


Workshop Outline

  • The power of storytelling & content marketing

  • Planning - Developing a data driven content marketing strategy

  • Understanding the audience

  • Defining business goals

  • Designing your message/brand story

  • Determining content formats

  • Optimization techniques

  • Production - Industry best practices

  • Performance - Measuring outcomes


Who Should Attend


This course is suitable for anyone in a communications/marketing role in their organization, as well as content curation/creation role for the digital & social media platforms, or anyone who would like to gain practical working knowledge in this area of digital communications and social media strategy.


Course Details

  • Date: 11 - 12 Aug '20 | 15 - 16 Sep '20 | 14 - 15 Oct '20

  • Time: 9:00am – 5:00pm

  • Venue: Online (Zoom)

  • Course fee (excluding GST):



Trainers Profile

Ryan Lim | Principal Consultant & Founder

Ryan is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for over 18 years and is a pioneer in social media marketing. Ryan now advises senior management teams of some of the world’s leading businesses and brands on digital transformation, digital team structures and digital marketing strategies.


As an industry thought leader, Ryan is constantly sought after by national press and leading marketing publications to share his insights and opinions that often shape the regional digital marketing industry. By 2016, he had trained over 3,000 professionals across the ASEAN region in digital and social media marketing. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Nanyang Technological University, and Republic Polytechnic. On select occasions, he mentors business owners on their digital business and strategies.


Ryan is currently the Chairman of the Social Media sub-committee at the Advertising Standards Authority of Singapore, and also serves on the Advisory Committee of Republic Polytechnic’s School of Management and Communication. In January 2015, Ryan was appointed as a Member of the Board of Directors to Singapore’s Media Development Authority. Up to October 2018, he was a Member of the Board of Directors of the Infocomm Media Development Authority. In August 2018, Ryan was conferred the Skills Future Fellowship, Singapore’s highest skills award presented by the President of the Republic of Singapore


Detailed Professional Profile – https://www.linkedin.com/in/ryanlhm/

Click here to register for the masterclass.


Natasha Zhao | Partner & Senior Consultant

Natasha is a Partner & Senior Consultant at QED with a decade of experience in digital communications. She advises & builds strategies for Fortune 500 Multinational Corporations & Small to Medium Enterprises that leverage digital mediums to drive their business in both local and regional markets. Her experience spans both B2B & B2C companies, such as Coca-Cola, CA Technologies, Discovery Channel, Dolby and Unilever.

Natasha has led organizations in digital transformation, re-structuring their digital communications & marketing departments for digital integration & implementation; establishing streamlined workflow processes & developing policies to help the organization meet the demands of consumer engagement in today’s digital environment.


Natasha sits on the Media Literacy Council appointed by the Minister in office at the Ministry of Communications and Information. She also has a passion for pedagogy and has adjunct lectured in Singapore Management University, Singapore Institute of Technology, Ngee Ann Polytechnic and Singapore Polytechnic. As a firm advocate of raising the standards of digital communications, she conducts regular social media masterclasses in Singapore, Malaysia & Hong Kong.


Detailed Professional Profile - https://www.linkedin.com/in/natashazhao/


Click here to register for the masterclass.


About QED Consulting

More about the firm

QED Consulting helps organizations extract value from their digital marketing investments and is in the business of digital capability building. We bring together the best senior minds from Asia to collectively solve challenging digital, marketing, and communications issues on-demand. Through bridging the art of business with the science of digital, we deliver excellence.


Our consulting and training philosophy

The most effective consultants and trainers are practitioners - that is why our experienced practicing consultants each come with at least a decade of experience in digital and social media marketing communications. Our strategic counsel and training methodology comprise of mentoring, advisory, presentations, case studies, simulations, industry best practices and hands-on application to industry realistic exercises.


About T-Assistance (T-Assist)

Talent-Assistance (T-Assist) is an initiative under IMDA’s Media Manpower Plan that aims to strengthen the media capabilities of the local workforce. Under the initiative, funding support is provided to eligible companies and individuals to encourage them to acquire deeper skills and competencies through a list of pre-approved media courses, focusing on courses at intermediate and advanced levels.

To build a strong core of media talents, T-Assist had been expanded to support all local workforce from April 2019.

Find out more at: https://www.imda.gov.sg/imtalent/programmes/t-assist


© 2019 QED Consulting Pte Ltd