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Digital Content & Effective Brand Storytelling Masterclass



Workshop Synopsis

Discover brand storytelling methodologies that global corporations use to nurture brand love, drive resonance, salience and top-of-mind recall when it matters.


Learning Outcomes

At the end of the 1-day workshop, participants will be equipped to:

  • Understand communication challenges with social media

  • Learn techniques & strategies to overcome the challenges

  • Appreciate the need for a good brand story for your organization

  • Learn skills for digital writing & content creation

  • Measure digital content performance for optimization

Click here to register for the masterclass.


Who Should Attend

  • Those in marcom, marketing and/or communication job roles

  • Those who collect and/or produce content for organisation’s internal and external stakeholders

  • Those who directly (or via an agency partner) manages organisation’s outreach efforts on digital and social media platforms to target communities

  • No prior knowledge needed, although prior experience in any of the above functions will be an advantage

  • Level of work in organisation can range from entry executive level to middle management level.

Click here to register for the masterclass.


Course Details

  • Date: 10 March '20

  • Time: 9:00am – 5:00pm

  • Venue: Mandarin Hotel Orchard Singapore, 333 Orchard Road, Singapore 238867

  • Course fees: SGD1,000 per person

Click here to register for the masterclass.


Other Notes & Information

  • Class Size – Minimum of 10 persons per session are required for the workshop to commence

  • Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks

  • Printed copies of the workshop material will be provided to attendees

  • Complementary Wifi will be provided at the training venue


Click here to register for the masterclass.


Masterclass Trainers


Michelle Yeo | Senior Consultant

Michelle is a Senior Consultant at QED with more than 12 years of extensive global brand management experience. She is a seasoned strategist to some of the world’s leading businesses and brands senior management teams. As an early adopter of the IMC (Integrated Marketing and Communications) framework, Michelle’s counsel is very much sought-after for her intimate working knowledge of business to brand integration and operationalization.




Natasha Zhao | Senior Consultant

Natasha is a Partner & Senior Consultant at QED with close to a decade of experience in digital communications. She advises & builds strategies for Fortune 500 Multinational Corporations & Small to Medium Enterprises that leverage digital mediums to drive their business in both local and regional markets. Natasha has led organizations in digital transformation, re-structuring their digital communications & marketing departments for digital integration & implementation; establishing streamlined workflow processes & developing policies to help the organization meet the demands of consumer engagement in today’s digital environment.


Click here to register for the masterclass.


About QED Consulting

QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.

By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.