Developing Social Media Advocacy Masterclass

Updated: Jan 29



Workshop Synopsis

Discover strategic frameworks and develop effective social media advocacy programmes with he right mindset and understanding to plan, deploy and sustain such programmes.


Learning Outcomes

At the end of the 1-day workshop, participants will be equipped to:

  • Understand the key principles of social media advocacy

  • Appreciate the benefits of social media advocacy done right

  • Create a social media advocacy strategy

  • Develop a systematic process to recruit social advocates

  • Use social advocates effectively and correctly

  • Plan for sufficient resources to sustain a social media advocacy program

  • Benchmark the success of a social media advocacy program


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Workshop Includes

  • 1 Day presentation of workshop

  • Social Media Advocacy Framework

  • Relevant case studies & best practices

  • Presentation with notes in digital copy for reference


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Who Should Attend

  • Business owners

  • Company executives

  • Brand owners

  • Corporate communications professionals

  • Marketing professionals


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Course Detail

  • Date: 28 May '20

  • Time: 9:00am – 5:00pm

  • Venue: Mandarin Hotel Orchard Singapore, 333 Orchard Road, Singapore 238867

  • Course fee: SGD1,000 per person


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Other Notes & Information

  • Class Size – Minimum of 10 persons per session are required for the workshop to commence

  • Food & Beverage for the attendees will be provided on both days – Lunch + 2 x tea-breaks

  • Printed copies of the workshop material will be provided to attendees


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QED’s Training Philosophy & Methodology

The most effective trainers are practitioners - that is why our experienced trainers are also practising consultants, each with at least a decade of experience in digital and social media marketing communications.

Our teaching methodology comprises presentations, case studies, simulations, industry best practices and hands on application exercises to apply the principles taught.


Trainers Profiles

Ryan Lim | Founder & Principal Consultant

Ryan is an entrepreneur, Founding Partner and Principal Consultant of QED Consulting. He is a pioneer in social media marketing and has over 15 years of digital marketing experience. He advises senior management teams of some of the world’s leading businesses and brands on overall digital transformation, digital team structures and digital marketing strategies to transform them into world class purpose-based organizations. As an industry thought leader and influencer, he is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.

Ryan is often invited to train marketing professionals on digital and social media. He has trained over 3,000 marketing professionals from Fortune 500 companies and government organizations across the ASEAN region. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Singapore Institute of Management, Aventis School of Management and Ngee Ann Polytechnic. He is also a prolific speaker appearing at key digital marketing industry conferences. On select occasions, he mentors business owners of emerging companies on their digital business and strategies. Ryan currently serves as a Member of the Board of Directors of the Infocomm Media Development Authority to provide his guidance and expertise on digital and social media policies and initiatives that have national impact.


Detailed Professional Profile – https://www.linkedin.com/in/ryanlhm/

Natasha Zhao | Partner & Senior Consultant

Natasha is a Partner & Senior Consultant at QED with a decade of experience in digital communications. She advises & builds strategies for Fortune 500 Multinational Corporations & Small to Medium Enterprises that leverage digital mediums to drive their business in both local and regional markets. Her experience spans both B2B & B2C companies, such as Coca-Cola, CA Technologies, Discovery Channel, Dolby and Unilever.

Natasha has led organizations in digital transformation, re-structuring their digital communications & marketing departments for digital integration & implementation; establishing streamlined workflow processes & developing policies to help the organization meet the demands of consumer engagement in today’s digital environment.

Natasha sits on the Media Literacy Council appointed by the Minister in office at the Ministry of Communications and Information. She also has a passion for pedagogy and has adjunct lectured in Singapore Management University, Singapore Institute of Technology, Ngee Ann Polytechnic and Singapore Polytechnic. As a firm advocate of raising the standards of digital communications, she conducts regular social media masterclasses in Singapore, Malaysia & Hong Kong.


Detailed Professional Profile - https://www.linkedin.com/in/natashazhao/


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About QED Consulting

QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.

By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.

© 2019 QED Consulting Pte Ltd