Build better defences from a deeper understanding of how everyday advertising technology can be weaponised.
Workshop Synopsis
Advertising technology & digital marketing tools are the new emerging security threats that will catch most cyber security and risk mitigation teams off-guard.
With misinformation and disinformation being the name of the game, both government and commercial entities must be prepared to defend against such threats that employ ‘legitimate use, with malicious intent’, and to confront a slew of freshly-empowered, digitally-savvy adversaries that are easily weaponising everyday social and digital media marketing tools.
This 2-day workshop is designed to introduce participants to these technology, tools, tactics and security threats at a practical level. Red Teaming exercises on the second day will help teams anticipate attacks as well as consider the right plans, policies and responses to help improve and make existing defences more robust.
These are some key questions that the workshop aims to address:
What technology and tools are available?
How are these technology and tools being exploited?
What are the attack strategies and tactics being used?
How can we defend against them?
Learning Outcomes
At the end of the 2-day workshop & post-session consultation, participants will:
Discover the latest easily-weaponisable advertising technology
Understand how the technology & tools are exploited
Learn the common tactics employed, their impact & consequences
Obtain deeper understanding & hands-on experience with the tools
Develop a counter-adversarial mind set via red teaming
Consider how defence resilience in current plans, policies & responses can be improved
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Who Should Attend
Defence / security policy development teams
Defence / security operations teams
Crisis management & risk mitigation teams
Communications & marketing teams
Digital & Social Media teams
Policy developers / designers
Educators & champions of digital / media literacy
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Course Details
Date(s): 22 - 23 August 2022
Time: 9:00am – 5:00pm
Venue: Hilton Orchard Singapore, 333 Orchard Rd, Singapore 238867
Course fee: SGD2,000 per person.
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Other Notes & Information
Class Size – Minimum of 10 persons per session are required for the workshop to commence
Printed copies of the workshop material will be provided to attendees
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QED’s Training Philosophy & Methodology
The most effective trainers are practitioners - that is why our experienced trainers are also practising consultants, each with at least a decade of experience in digital and social media marketing communications.
Our teaching methodology comprises presentations, case studies, simulations, industry best practices and hands on application exercises to apply the principles taught.
Trainers Profiles
Ryan Lim | Founder & Principal Consultant
Ryan is an entrepreneur, Founding Partner and Principal Consultant of QED Consulting. He is a pioneer in social media marketing and has over 15 years of digital marketing experience. He advises senior management teams of some of the world’s leading businesses and brands on overall digital transformation, digital team structures and digital marketing strategies to transform them into world class purpose-based organizations. As an industry thought leader and influencer, he is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.
Ryan is often invited to train marketing professionals on digital and social media. He has trained over 3,000 marketing professionals from Fortune 500 companies and government organizations across the ASEAN region. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Singapore Institute of Management, Aventis School of Management and Ngee Ann Polytechnic. He is also a prolific speaker appearing at key digital marketing industry conferences. On select occasions, he mentors business owners of emerging companies on their digital business and strategies. Ryan currently serves as a Member of the Board of Directors of the Infocomm Media Development Authority to provide his guidance and expertise on digital and social media policies and initiatives that have national impact.
Detailed Professional Profile – https://www.linkedin.com/in/ryanlhm/
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About QED Consulting
QED Consulting is a business-consulting firm. We believe that effective management of digital communications assets is vital to an organization’s reputational and operational success to gain maximum returns on investment.
By combining our extensive experience with depth expertise, and the brightest minds, we tackle challenging and complex digital communications issues plaguing organizations today. We have successfully designed, implemented and equipped numerous organizations – making them more effective, more scalable and more resilient.